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Economic Analysis: Theory and Practice
 

Developing the organizational and methodological support to the corporate regionalization strategy implementation and the assessment of its investment attractiveness

Vol. 15, Iss. 8, AUGUST 2016

PDF  Article PDF Version

Received: 29 February 2016

Received in revised form: 14 March 2016

Accepted: 11 May 2016

Available online: 31 August 2016

Subject Heading: INVESTMENT ANALYSIS

JEL Classification: D92, F43, F63, G34, L10

Pages: 120-133

Bolodurina M.P. Orenburg State University, Orenburg, Russian Federation
bolodurina@inbox.ru

Gorbatenko E.V. Orenburg State University, Orenburg, Russian Federation
katevg94@gmail.com

Importance The actively changing economic and political situation on the global stage forces Russian companies to expand interrelations, search for additional possibilities to increase their operating efficiency and revise the borders of their business.
Objectives The purposes of the study are to give a definition of the corporate regionalization term, choose the most favorable model for developing the strategy of corporate regionalization for Russian companies, determine the influence of corporate regionalization on companies' investment appeal and improve methodological tools for company's investment appeal assessment.
Methods The paper is based on the review of fundamental and applied researches of foreign and Russian authors on corporate strategy development. We applied the historic approach and general and specific methods of analysis synthesis, comparison and expert evaluation.
Results We considered fundamental internalization models used in the international practice, their specific application in different countries and territories. The paper provides our original definition of the corporate regionalization term, and a model for assessing the investment attractiveness of the corporate regionalization strategy implementation.
Conclusions and Relevance The findings show that as yet there is no optimal and universal model of corporate regionalization strategy, which can be used in the Russian practice. This is due to the fact that the need for corporate strategy development is influenced by external and internal factors that are specific for each particular company and market. It is important to apply the suggested methodological approach when developing the corporate strategy and assessing its investment attractiveness.

Keywords: internationalization, corporate regionalization, corporate strategy, investment attractiveness, new markets

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