Importance The modern world is experiencing economic, environmental and social upheavals. If a corporation wants to maintain its socio-economic status, it should have a vision of main trends in civilizational changes and choose a strategy enabling to efficiently combine its business interests with participation in the process of sustainable development of the society. Objectives The study aims to evaluate the applicability of the Toffler's wave theory in modern Russian and world realities, the potential of the business philosophy of corporate sustainability in optimizing the public pressure on the corporation. Methods The conceptual basis of the research is theories of post-industrial society, sustainable development, corporate social responsibility, stakeholders, and corporate sustainability. The published results are obtained using the analysis, historical and logical approaches. Results We present a modern empirical confirmation of A. Toffler's ideas about economic characteristics of the Third Wave; disclose the potential of the corporate sustainability concept in overcoming the civilizational challenges; define the terminological problem that evolved in the Russian segment of scholarly works on the theory of corporate sustainability, underpin the ranking of objectives of a commercial corporation and present their new graphic interpretation. The paper introduces the terms of partner networks and persons controlling the corporation into the Russian-language conceptual framework for corporate sustainability. Conclusions The terminological confusion of the concepts of sustainable development and corporate sustainability still exists in Russia. The basis of corporate sustainability is the harmonization of efforts of the corporation to achieve its economic, social and environmental goals. Economic goals are immanent to a commercial corporation, while social and environmental ones should be achieved through the influence of stakeholders and society as a whole, as well as ethical norms.
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