Modern trends in business analysis: Studying the company's ecosystem, reviewing the business model's information content, evaluating growth opportunities
Importance The article considers business analysis perfection based on the stakeholder approach and taking into account the development of the Quaternary sector of economy and informatization of company business models. Objectives The purpose of the study is to develop proposals to improve the analysis of company’s ecosystem, the information component of business model, and the assessment of growth opportunities. Methods The methodological basis of the proposals includes the theory of stakeholders, the theory of sectoral structure of economy, patterns of business informatization. The methodology rests on the International Integrated Reporting Framework. Results The developed methodology includes five stages. At the first stage, we identify company’s ecosystem and investigate relationships with stakeholders. Then we analyze types of capital that the company needs regardless of the economy sector, and types of capital that are pivotal for each individual company, estimate the financial condition of the company and indicators of its development. At the third stage, we investigate characteristics of survival, assess risks associated with stakeholders. At the fourth stage, we evaluate characteristics of informatization of business models that ensure business development, including digitalization technologies, crowdsourcing information, updateability of products, technologies, methods of business management. At the final stage of the analysis, we examine indicators of the company value for all stakeholders within the ecosystem, and estimate the value of intangible capital. Conclusions The offered methodology enables evaluation of company operations on the basis of the stakeholder approach, taking into account the economy sector to which the company belongs.
Keywords: ecosystem, stakeholder, economy sector, business model, business analysis
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