Importance This article considers the issue of professional conduct of accountants as one of the reasons of the decline of trust to the institution of accounting. Objectives The article aims to substantiate the importance of compliance with the basic ethical principles of accountants' conduct in order to restore user confidence in accounting and reporting data, identify the reasons of violation of the code of ethics by accountants and define basic lines of activity of the professional community, the State, and accountants themselves to eliminate the revealed problems. Methods For the study, I used the methods of analysis and synthesis, abstraction, systematization, and logical generalization. Results The article reveals the reasons of non-compliance with the requirements of the code of ethics by accountants, which allows determining the measures for their elimination. Conclusions A number of activities that require the development of a common policy of the professional community and the State will contribute to ensuring that accountants adhere to the basic ethical principles.
Keywords: accounting, prospects, profession, principles, ethics, professional values, code of ethics
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