Importance The research was invoked by the import substitution policy amid foreign trade restrictions. The research focuses on values and attitudes of entrepreneurs. Objectives The research represents our own comprehensive study into the analysis of typical attitudes of entrepreneurs as a whole, possible internal and external issues concerning the market, resources and companies' capabilities and specifics of import substitution. We also devise a model reflecting entrepreneurs' preparedness to import substitution and import substitution possibility. Methods We devise and probate a methodological toolkit for sociological surveys of entrepreneurs so as to identify the extent to which businessmen in the Russian regions are prepared for import substitution, what impediments and opportunities they see and how exogenous and endogenous business factors influence and what organizational and economic mechanism is needed to boost import substitution. Results As part of the sociological survey, we determine the public attitude to import substitution processes and opportunities. We evaluate whether businessmen are prepared to import substitution, and identify impediments and future trends. We propose an organizational and economic mechanism for unwinding available capabilities in the region so as to address import substitution issues. The findings may be used by authorities, business development institutions, R&D and educational institutions and businessmen. Conclusions Authorities shall ensure sustainable communication with businesses and population to inform of the long-term import substitution plans. It is necessary to preserve the existing credibility through comprehensive and consistent measures implying financial, information, organizational and institutional aid to entrepreneurship in priority areas.
Keywords: socio-cultural aspect, import substitution, region
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