Makarova I.V. Ural State University of Economics, Yekaterinburg, Russian Federation firstname.lastname@example.org
Maksimov A.D. Perm National Research Polytechnic University, Perm, Russian Federation email@example.com
Subject The article deals with the specific issues of industrial development of new territories considering the Arctic as a case study. Objectives The article aims to develop methodological approaches to the study of the industrial development of new territories using regional marketing elements. Methods We consider the methodological aspects of the study in terms of resource, institutional and network approaches. We used regional marketing as a tool to form networks and position industrial facilities in clustered territories. Results The article presents a model for industrial expanding into the Arctic territories of the Russian Federation, and it includes the principles of construction, a spatial layout of objects and a form of spatial organization of industry, description and analysis of mainframes, conditions for the interaction of actors engaged, and the criteria for effective implementation of the model. The model is descriptive and constructed using discourse analysis techniques. Relevance The results of the study can be used to define the marketing contours and performance indicators of the Arctic territories' interaction with other regions of the Russian Federation, thus optimizing the costs and improving the development of new territories.
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