Subject This article considers the issues of strategic development of the region in the context of regional attractiveness, in particular such a key attribute as investment activity. Objectives Considering the Krasnodar Krai as a case study, the article aims to analyze its economic development in terms of gross regional product and its structure, and identify the main market drivers of economic growth of the region. Results The article shows the key directions of economic activity in the region over the last six years and the dynamics of development of each branch separately, and it reveals the tendencies of further development. Conclusions The article characterizes the dynamics of economic development of the Krasnodar Krai as positive, despite the slowdown of growth and stagnation in some industries. It concludes that in order to further attract both foreign and domestic investments, measures are needed to improve tax legislation, infrastructure modernization, export potential development, and the formation of further regional specialization.
Keywords: strategic development, place marketing, investment
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