Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Bank products: kinds, technology of creation, ways of introduction
Available online: 20 August 2010 Subject Heading: The banking sector JEL Classification:
Article is devoted the analysis of new kinds of bank products and features of their creation, and also studying of marketing strategy of bank on advancement on the market of new products and services. Commercial banks are aimed at reception of stable profit. Considering a rigid competition, banks are compelled to react to changes of conditions of the market, to expand assortment of bank products, to move ahead on the regional markets. Keywords: bank, product, technology, creation, way, introduction |
ISSN 2311-8768 (Online)
|
|