Home  Journals  Finance and Credit  14(446) - 2011 April

Corporate social responsibility as an innovative technology to attract customers to the banks

Available online: 1 April 2011

Subject Heading: Banking

JEL Classification: 

Corporate Social Responsibility (CSR) creates new demands on the banks of Russia. Growing social obligations of the banking business to the community suggest the development of educational and training programs in the financial market. Based on the analysis of innovative technologies for the domestic market of the author proposes to strengthen the implementation of CSR projects, by means of public relations in the educational system of Russia.

Keywords: public relations, corporate social responsibility (CSR), banks

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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