Home  Journals  Finance and Credit  19(451) - 2011 May

Integration of the market of insurance and bank sector: a current state and development prospects

Available online: 14 May 2011

Subject Heading: Banking

JEL Classification: 

In article the actual problem of integration of the insurance market and bank sector in a modern financial system of Russia is considered. A main objective of association of bank and insurance business - reception of additional profit as a result of a synergy of potential of the bank and insurance organizations. The French concept bancassurance which proves integration of banks and the insurance companies for achievement синергического effect from coordination of sales, association of insurance and bank products, the general use of channels of their distribution and an exit on one client base reveals.

Keywords: bank insurance, integration, midl-office of the insurance company, банкассюранс, financial products, a bank network, a financial supermarket

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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