Home  Journals  Finance and Credit  1(529) - 2013 January

Customer loyalty features in modern banks

Available online: 20 January 2013

Subject Heading: Banking

JEL Classification: 

The article "Features of formation of customer loyalty in today's banks" is devoted to the identification and analysis of factors influencing the behavior of bank customers. Work on detection of formation of client loyalty features and definition of the modern methods of stimulation of demand is carried out. The main task of any bank in the competitive environment is not saturated with customer demand, and to build long-term relationships with their customers.

Keywords: loyalty, a bank customer, commitment, loyalty program

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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