Home  Journals  Finance and Credit  14(590) - 2014 April

Application of lean-technology elements in of VIP client services for commercial bank

Available online: 6 April 2014

Subject Heading: Banking

JEL Classification: 

Pages: 28-34

The article notes that to increase profitability of operations of modern Russian banks with VIP-clients and build their customer base it is necessary to implement a set of measures to improve the quality of services. The author approves of that application lean-technologies in service of VIP clients as analysis of a stream of values and method of mistake prevention (poka-yoke) will allow the domestic credit organizations to increase significantly efficiency of the activity and to achieve steady competitive advantages in the Russian and world markets of banking services.

Keywords: lean-technologies, clients, client base, commercial bank, concept, optimization, service, overdraft, payment, analysis

References:

1. Womack J.P. Berezhlivoe proizvodstvo. Kak izbavit'sia ot poter' i dobit'sia protsvetaniia vashei kompanii [Lean production. How to get rid of losses and to achieve prosperity of your company]. Moscow, Al'pina Biznes Buks Publ., 2010, 256 p.
2. Kuznetsova L.A. Ispol'zovanie lean-tekhnologii v bankovskoi sfere [Use of lean-technologies in the banking]. Organizatsiia prodazh bankovskikh produktov – Organization of banking product sales, 2009, no. 3.
3. Liker J. Dao Toyota: 14 printsipov menedzhmenta vedushchei kompanii mira [The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer]. Moscow, Al'pina Biznes Buks Publ., 2005, 402 p.
4. Pukhov A.V. Berezhlivoe proizvodstvo (Lean Production) v roznichnom biznese banka [Lean Production in retail business of bank]. Organizatsiia prodazh bankovskikh produktov – Organization of banking product sales, 2008, no. 4.

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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