Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Strategy of development of consumer patriotism in Russia on basis of business ethics entrepreneurs
Available online: 27 May 2013 Subject Heading: SOCIAL SPHER JEL Classification:
Consumer patriotism is a basis of strategy of development of domestic markets in the industrialized countries which have endured command economic system. The quality ratio of goods, services and the acceptable price has to be guaranteed by business ethics of businessmen. Observance of the principles of offered strategy of consumer patriotism – social responsibility, national identity, ecological safety – has to provide a sustainable development of the Russian business in the long-term period Keywords: consumer patriotism, business ethics, strategy development, entrepreneurs, Russia |
ISSN 2311-875X (Online)
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