Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Regional marketing in Russia: Theory and Practice
Available online: 16 February 2011 Subject Heading: Strategy of development of region JEL Classification:
Last years regional marketing is becoming increasingly popular tool for development of cities and regions of Russia. In the modern city creation of favorable conditions for the life of the city population was put forward instead of creating the optimal territorial organization of the economy. The population began to consider as a consumer of city. The executive power of cities and regions have realized that the period of competition for consumers has started. Keywords: regional marketing, marketing strategy of the city |
ISSN 2311-8733 (Online)
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