Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Application of tools regional tourism marketing in the formation of the brand «Hospitable Karelia»
Available online: 7 June 2011 Subject Heading: TURISTSKO-RECREATIONAL ZONES JEL Classification:
The article discusses aspects of the formation of an umbrella brand territory as one of the main mechanisms of regional marketing in the implementation of the Strategy Development of the Republic of Karelia. The authors propose to consider the cultural heritage of the region as a fundamental element of forming territorial tourism brand republic. This approach allows us to treat territorial marketing tourism brand as an important competitive advantage in the region. Keywords: regional management, regional marketing, branding territorial, regional competitiveness, umbrella brand, a cultural heritage |
ISSN 2311-8733 (Online)
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