Regional Economics: Theory and Practice

Project management in the regional fruit and berry cluster development

Vol. 15, Iss. 8, AUGUST 2017

Received: 9 March 2017

Received in revised form: 24 April 2017

Accepted: 15 May 2017

Available online: 15 August 2017


JEL Classification: Q16, R10

Pages: 1465–1477

Pronyaeva L.I. Central Russian Institute of Management, Branch of RANEPA, Orel, Russian Federation

Fedotenkova O.A. Central Russian Institute of Management, Branch of RANEPA, Orel, Russian Federation

Subject The article discusses a target-oriented approach application in the management of a fruit and berry cluster to enhance the efficiency of its function and development.
Objectives The aim is to investigate the problem of improving the management system in the fruit and berry cluster, provide recommendations for a target-oriented approach application to cluster management and a program for the sectoral cluster development, using a management and coordination-based functional model.
Methods In the work, we employ monographic, economic and statistical, abstract and logical, scientific generalization, and graphical methods.
Results The paper underpins the application of a target-oriented approach to the fruit and berry cluster management in the Orel oblast, presents a structured program of its development. The content of the program is interlinked with the proposed model of a potential fruit and berry cluster and rests on calculations of the potential volume of the fruit market in the region.
Conclusions and Relevance The fruit and berry industry is the one that most notably depends on import. It stems from the fact that the industry has low investment attractiveness and is insufficiently supported by the State. We consider the offered target-oriented approach to the fruit and berry cluster management as an efficient tool enabling to devise an integrated program containing a goal and objectives of cluster development, stages, targets, resource base definition, internal processes regulation, and specific calculation of cluster performance.

Keywords: project management, target-oriented approach, cluster, import substitution, import phaseout


  1. Alpatov A.V. [Parity price of agricultural products, energy and material resources]. Russian Journal of Agricultural and Socio-Economic Sciences, 2012, vol. 2, no. 2, pp. 15–20. (In Russ.) URL:
  2. Gar'kavyi V.V., Raeva S.A. [Assessment criteria of food security and their indicators]. Agrarnyi vestnik Urala = Agrarian Bulletin of the Urals, 2015, no. 11, pp. 56–61. (In Russ.)
  3. Shagaida N.I., Uzun V.Ya. [Food security: Problems of assessing]. Voprosy Ekonomiki, 2015, no. 5, pp. 63–78. (In Russ.)
  4. Gumerov R.R. [Food security of Russia: Problems and threats]. EKO = ECO, 2016, no. 5, pp. 71–88. (In Russ.)
  5. Eletskii N.D., Stolbovskaya A.G. [Import phaseout in Russia: It is a challenge rather than a problem]. Molodoi uchenyi = Young Scientist, 2015, no. 6, pp. 406–408. (In Russ.)
  6. Demina Yu.K. [The issue of import substitution in Russia]. Juvenis Scientia, 2015, no. 1, pp. 67–69. (In Russ.) URL:
  7. Lipnitskii T. [Import substitution as a driver of economic development of agriculture]. APK: ekonomika, upravlenie = AIC: Economics, Management, 2014, no. 3, pp. 63–68. (In Russ.)
  8. Sharapova N.V. [Supporting of food security as a function of governmental regulation of agribusiness]. Agroprodovol'stvennaya politika Rossii, 2014, no. 8, pp. 10–13. (In Russ.)
  9. Khizhnyak E.A. [Horticulture state analysis in Orel region]. Sovremennoe sadovodstvo = Contemporary Horticulture, 2013, no. 4, pp. 92–100. (In Russ.) URL:
  10. Kulikov I.M. [Status and forecast of fruit farming development in the Russian Federation]. Vestnik OrelGAU, 2012, no. 5, pp. 126–129. (In Russ.)
  11. Rokhchin V.E., Uskov V.S. [Ways to increase the economic turnover of fruit and berries in the region]. Ekonomicheskie i sotsial'nye peremeny: fakty, tendentsii, prognoz = Economic and Social Changes: Facts, Trends, Forecast, 2014, no. 4, pp. 198–211. (In Russ.)
  12. Polukhin A.A., Alpatov A.V., Stavtsev A.N., Abdulkerimov S.A. [Economic evaluation of the cost structure of the material and technical resources in agriculture]. Ekonomika sel'skogo khozyaistva Rossii = Economics of Agriculture of Russia, 2015, no. 1, pp. 56–63. (In Russ.)
  13. Kulikov I.M., Minakov I.A. [Agro-industrial integration in horticulture]. APK: ekonomika, upravlenie = AIC: Economics, Management, 2016, no. 12, pp. 14–23. (In Russ.)
  14. Subbotina L.V. [Prerequisites for the formation of the agricultural cluster in the Kurgan oblast]. Innovatsionnaya nauka = Innovative Science, 2016, no. 2-2, pp. 103–105. (In Russ.)
  15. Krasova N.G. [Assessment of the parent genetic material for the creation of domestic varieties of the apple tree]. Vestnik OrelGAU, 2016, vol. 61, no. 4, pp. 91–97. (In Russ.)
  16. Reshetnikova E.G. [Food security under new risks: Developing the strategic planning techniques]. Izvestiya Saratovskogo universiteta. Novaya seriya. Seriya: Ekonomika. Upravlenie. Pravo = Izvestiya of Saratov University. New Series. Series: Economics. Management. Law, 2016, vol. 16, no. 1, pp. 23–33. (In Russ.)
  17. Aglotkova S.V. [Program-based management of regional AIC: evidence from the Sverdlovsk oblast]. Agroprodovol'stvennaya politika Rossii, 2012, no. 6, pp. 19–24. (In Russ.)
  18. Rabadanov A.R., Askerov P.F. [Target-oriented approach as a means of further improving the management of AIC]. Ekonomika sel'skogo khozyaistva Rossii = Economics of Agriculture of Russia, 2014, no. 6, pp. 4–12. (In Russ.)
  19. El'dieva T.M. [Development of Program-Targeting Technique to Manage Regional Agro-Industrial Complex]. Ekonomika sel'skokhozyaistvennykh i pererabatyvayushchikh predpriyatii = Economy of Agricultural and Processing Enterprises, 2011, no. 10, pp. 12–18. (In Russ.)
  20. Mikhailushkin P.V., Barannikov A.A. [Target-oriented approach to implement scenarios of AIC cluster structures development of the region]. Molodoi uchenyi = Young Scientist, 2012, no. 10, pp. 133–135. (In Russ.)

View all articles of issue


ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 16, Iss. 6
June 2018