Subject. This article deals with the issues of differentiation of demand for different types of tourism in the Republic of Karelia. Objectives. The article aims to assess the prospects of ethnocultural tourism in the Republic of Karelia. Methods. For the study, we used a statistical analysis. Results. The article assesses the potential demand for an ethnocultural product in the market of tourist services of the Republic of Karelia and reveals the differentiation of demand depending on the region of residence of tourists. Conclusions. Institutional conditions are needed to help to organically combine ethnocultural and nature tourism services. This will rise the position of the industry in the economy of the Republic of Karelia.
Keywords: Republic of Karelia, region, social heritage, tourism market, demand for ethnocultural tourism
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