Anar A. ALYAROVSurgut State University (SurGU), Surgut, Khanty-Mansi Autonomous Okrug, Russian Federation alyarov_aa@surgu.ru ORCID id: not available
Subject. This article analyzes the potential for the development of small and medium-sized businesses and discusses the issues of diversification of the economy of the Khanty-Mansi Autonomous Okrug – Yugra. Objectives. The article aims to analyze the role of retail trade in the development of the consumer sector of the economy of the Khanty-Mansi Autonomous Okrug – Yugra. Methods. For the study, we used a statistical analysis. Results. The article presents worst-case and priority scenarios for the development of the retail trade system of the Khanty-Mansi Autonomous Okrug – Yugra and offers a mix of State and municipal support measures for the consumer sector. Conclusions. The retail sector can become an economic growth area of the Khanty-Mansi Autonomous Okrug – Yugra, if adequate measures of State and municipal support are implemented, including through multiplicative effects.
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