Home  Journals  Economic Analysis: Theory and Practice  7(136) – 2009 March

Modeling and Analysing the Data Distribution by Means of "Buzz Marketing"

Available online: 18 September 2009

Subject Heading: Economic-mathematical modelling

JEL Classification: 

The work describes an approach to building a model of viral marketing, i.e. implicit distribution of purchase-stimulating information that often leads to explosive growth of marketing information recipients number. The most efficient method for the "retranslator-recipient" model is shown to be the ability of "retranslator" to have not a random, but a determined link to several "receivers". For the net distribution the number of such links can be limited (1 to 10), but the principle of explosive growth of the information distribution is realised efficiently.

Keywords: «marketing, word of the mouth», «bush-fighter», «virus», «buzz, marketing», information, saturation, "retranslation", "receiver".

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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