Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Marketing audit at the enterprises of publishing industry: modernization ways
Available online: 17 September 2010 Subject Heading: AUDIT THE EFFECTIVENESSES JEL Classification:
In the article is described the procedure of marketing Audit at enterprises in the publishing field, based on the step by step the analysis of the factors of internal and environment, the analysis of the chain of the creation of cost. Procedure is directed toward checking of the procedures of marketing control for the purpose of the estimation of effectiveness and search “narrow” places, correspondence of the marketing set of instruments of strategy of marketing of publishing house. Keywords: publishing house, marketing, audit, cost, competition, strategy, the effectiveness |
ISSN 2311-8725 (Online)
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