Home  Journals  Economic Analysis: Theory and Practice  36(339) - 2013 September

Institutional bases of advertisement and PR of firm in modern economy

Available online: 3 October 2013

Subject Heading: THEORY OF ECONOMIC ANALYSIS

JEL Classification: 

In the article it is noted that the advertizing technologies of firms of industrial type comes in stead of public relations as more effective tool which helps firm to break barriers of modern society: information growth in all markets, strengthening of individualism of consumers, etc. Economic growth in post-industrial conditions happens not only at the expense of release of bigger quantity of the benefits, but also improvement of communications of firms at all levels.

Keywords: advertisement, PR, firm, economic increase

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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