Economic Analysis: Theory and Practice

Abstracting and Indexing

РИНЦ
Referativny Zhurnal VINITI RAS
Worldcat
Google Scholar

Online available

Eastview
eLIBRARY.RU
Biblioclub

Home

Journals

Economic Analysis: Theory and Practice

39(342) - 2013 October

System and process approaches to management of marketing of innovations

Vol. 12, Iss. 39, OCTOBER 2013

Available online: 28 October 2013

Subject Heading: MARKETING OF INNOVATIONS

JEL Classification:

Goncharovf A.V. Doctor of Economic Sciences, Professor, the Department of Marketing and Advertizing, the Siberian University of Consumer Cooperation
naumav@yandex.ru

Kurcheeva G.I. PhD in Economics, Associate Professor, the Department of Economic Informatics, the Novosibirsk State Technical University
kurcheeva@yandex.ru

Authors systematized the purposes, properties, the principles of innovative marketing and marketing of innovations, the role of system and process approach is proved when forming models of the enterprises focused on innovative activity. From a position of the system analysis the mission of marketing of innovations and innovative marketing is presented.

Keywords: system approach, process approach, functional model, methodology, properties, principles, marketing of innovations, innovative marketing

View all articles of issue

ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

Journal current issue

Vol. 23, Iss. 4

April 2024