Importance Specifics of corporate relations and preferences have a significant impact on strategy implementation. Principles of corporate governance encourage achieving a balance of benefits. The paper assumes that the target of research is not static; it represents a dynamic system characterizing changes in corporate relations, goals and priorities of the company. Objectives The study aims to explore the dynamics of corporate relations and provide a rationale for changes in corporate strategies. Methods To study relationships between corporate relations and strategies considering the company size factor, I apply methods of comparison and systematization. Results The paper underpins a great impact of specific corporate relations and preferences on capital mobilization and dividend payment; characterizes new trends in agency relationship, reduction of malpractice and agency conflicts, improvement of the quality of shareholders' interests protection; empirically proves the links between company life cycle stage and trends in profitability. Conclusions Specifics of corporate relations govern strategy implementation. Such dependencies are dynamic, they transform through the life cycle curve. The paper reveals significant differences between small and large companies in terms of corporate preferences and choice of sources of capital depending on their life cycle stage.
Keywords: life cycle, phase, corporate relations
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