Importance The article reviews indicators for rapid assessment of the current position and innovative capacity of the enterprise to enhance its competitive ability and choose a development strategy. Objectives The study aims to design methods to assess the efficiency of innovative development of the enterprise for improving its competitiveness. Methods The study draws on general methods of scientific research, method of enterprise development, ratio analysis, classification techniques, graphical visualization, and a matrix approach. Results We considered the most relevant approaches and methods of enterprise innovative development evaluation, their advantages and disadvantages, and areas for further improvement. The paper presents our own classification of indicators of innovative development based on the assessment of current position and development prospects, and gives examples of these indicators. We developed a matrix scheme for visualization of results and further development strategy selection. The paper also includes an integrated methodology for evaluation of innovative development efficiency. Conclusions As investments are expected to yield results not only in the short term but also in the far future, the application of only current performance estimates limits the significance of results. The inclusion of a dynamic component will make it possible to assess the sustainability of innovative development and competitiveness of the enterprise as a whole.
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