Importance The tourism industry is a strategic area of spatial development and a key factor of increasing the investment appeal of the region. The article emphasizes the importance of analyzing and assessing the tourism potential of the region while establishing strategic programs. Objectives The aim of the study is to assess the impact of tourism potential implementation on investment attractiveness of the tourist and recreational complex and present the tourism industry as an economic growth driver in the region. Methods In the study, we apply integrated approach, methods of scientific cognition (comparative, logical, structural-and-dynamic, statistical and mathematical analysis and synthesis, agglomerative methods of cluster analysis, cartographic method). Results We created an integrated indicator based on individual potentials that are justified taking into account the specifics of information sources. This enables scaling and processing to obtain unbiased results of evaluation. We piloted the proposed system of criteria to assess the investment appeal of tourism potential on the Orenburg oblast case. We also performed the zoning of the territory of the Russian Federation based on the impact of tourist potential realization on investment attractiveness of tourist and recreational complex. Conclusions The offered complex system helps assess the level of actual implementation of tourism potential of a particular entity in comparison with others, and based on obtained results underpin investment area, define investment policy, evaluate the efficiency of regional development strategy.
Bolodurina M.P., Mishurova A.I. [Systematization of criteria for determining the investment attractiveness of the tourist potential of the territory]. Innovatsionnoe razvitie ekonomiki = Innovative Development of Economy, 2017, no. 2, pp. 61–67. (In Russ.)
Bol'shanik P.V. [Tourist zoning of the United States]. Vestnik Yugorskogo gosudarstvennogo universiteta = Yugra State University Bulletin, 2016, no. 4, pp. 7–12. (In Russ.)
Bolodurina M.P., Mishurova A.I. [Systematization of factors influencing the development of domestic tourism in Russia]. Mezhdunarodnyi zhurnal gumanitarnykh i estestvennykh nauk = International Journal of Humanities and Natural Sciences, 2016, vol. 2, no. 1, pp. 14–17. (In Russ.)
Bolodurina M.P., Mishurova A.I. [Adaptation of foreign experience of the tourism industry development as a growth driver of the national economy]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2018, vol. 14, iss. 1, pp. 19–36. URL: Link (In Russ.)
Kizina A.A. [Methodology of Integral Parameter Construction for Evaluation of Informational Processes in the Regions of Russia]. Izvestiya Saratovskogo universiteta. Novaya seriya. Ser.: Ekonomika. Upravlenie. Pravo = Izvestiya of Saratov University. New Series. Series Economics. Management. Law, 2013, vol. 13, no. 4-2, pp. 667–673. (In Russ.)
Yachmeneva V.M., Fokina N.A. [Factor analysis of indicators of tourism development in destinations of the Republic of Crimea]. Servis v Rossii i za rubezhom = Service in Russia and Abroad, 2016, vol. 10, no. 3, pp. 159–170. (In Russ.)
Martynov A.P., Larina T.N. [Tourist and recreational complex of the Orenburg region: Development analysis and the problems of information statistical management security at the regional level]. Izvestiya Orenburgskogo gosudarstvennogo agrarnogo universiteta = Izvestia Orenburg State Agrarian University, 2014, no. 4, pp. 197–200. (In Russ.)
Polyakova I.L. [Features of formation and development of tourist-recreational complex in Orenburg region]. Vestnik Orenburgskogo gosudarstvennogo universiteta = Vestnik of Orenburg State University, 2014, no. 4, pp. 112–116. (In Russ.)
Polukhina A.N., Sheresheva M.Yu., Rukomoinikova V.P., Napol'skikh D.L. [The Rationale for Comparative Effectiveness of Tourist Potential Realization (Case Study of the Volga Region)]. Ekonomicheskie i sotsial'nye peremeny: fakty, tendentsii, prognoz = Economic and Social Changes: Facts, Trends, Forecast, 2016, no. 5, pp. 122–140. (In Russ.)
Voitekhovich A.N., Masilevich N.A. [Methodological aspects of economic evaluation of recreation and tourism potential of the territory and investment in tourism development]. Trudy BGTU = Proceedings of BSTU, 2013, no. 7, pp. 92–94. (In Russ.)
Lutsenko E.L., Nikolaeva P.S., Golik A.S. [Image of the region as a tool of investment attraction]. Vestnik NGIEI = Bulletin NGII, 2016, no. 7, pp. 66–71. (In Russ.)
Nesterov Yu.A., Roshchevkin R.S., Prokhorova O.V. [Assessment of the potential of ecotourism development in the Voronezh oblast]. Vestnik Voronezhskogo gosudarstvennogo universiteta = Proceedings of Voronezh State University, 2013, no. 1, pp. 163–171. (In Russ.)
Gomilevskaya G.A., Sergienko Yu.Yu. [Analysis main approaches to the assessment contribution of tourism to the regions' economy (illustrated Primorskii region)]. Sovremennye problemy nauki i obrazovaniya, 2014, no. 6, pp. 533–544. (In Russ.) URL: Link
Guseva M.S., Amel'kina D.V. [Interaction between the State and business in the development of domestic and inbound tourism]. Ars Administrandi, 2017, vol. 9, no. 2, pp. 217–236. (In Russ.)
Belikova T.S., Glotova N.I. [Improving the investment climate of the Altai territory as a factor sustainable economic development of rural areas]. Vestnik Altaiskoi Nauki, 2015, no. 2, pp. 80–86. (In Russ.)
Ermishina E.B. [Prospects of development resort and tourist and recreational complex of Krasnodar Krai]. Nauchnyi vestnik Yuzhnogo instituta menedzhmenta = Scientific Bulletin of Uzhny Institute of Management, 2016, no. 2, pp. 34–38. (In Russ.)
Rodionova N.S., Asmolova E.V., Pashchinskaya L.I. [Investment processes in tourism]. Kul'tura fizicheskaya i zdorov'e = Physical Culture and Health, 2009, no. 1, pp. 65–67. (In Russ.)
Zaernyuk V.M., Filimonova N.N. [Stimulation of a tourist complex investment activity]. Servis v Rossii i za rubezhom = Service in Russia and Abroad, 2013, no. 3, pp. 53–64. (In Russ.)
Takov R.M., Vylegzhanina E.V. [Assessment of the government support efficiency of small and medium business in the region Stavropol]. Ekonomika i Sotsium, 2016, no. 11-1, pp. 1226–1235. (In Russ.) URL: Link
