Economic Analysis: Theory and Practice
 

Analyzing the development of healthy food services based on consumer preferences of fitness center visitors

Vol. 17, Iss. 10, OCTOBER 2018

Received: 16 May 2018

Received in revised form: 16 July 2018

Accepted: 13 August 2018

Available online: 31 October 2018

Subject Heading: ANALYSIS OF COMPETITIVE ABILITY

JEL Classification: Р46

Pages: 1936–1950

https://doi.org/10.24891/ea.17.10.1936

Astaf'eva O.V. Financial University under Government of Russian Federation, Moscow, Russian Federation
astafeva86@mail.ru

https://orcid.org/0000-0001-6445-4456

Pukareva E.Yu. Financial University under Government of Russian Federation, Moscow, Russian Federation
elena.pukareva@rumbler.ru

https://orcid.org/0000-0002-9280-8060

Pukareva S.Yu. Financial University under Government of Russian Federation, Moscow, Russian Federation
pukareva.sveta@yandex.ru

https://orcid.org/0000-0001-9625-7406

Subject The article addresses the health food services, their importance at the present time.
Objectives The aim of the study is to review possibilities and assess prospects for implementing projects for healthy nutrition organization at fitness centers.
Methods We employ results of our sociological survey, methods of generalization, comparative analysis, induction, and decomposition.
Results The study reveals that the mid-range segment and regional market of fitness centers are the most important factors in opening the healthy food caf?s at fitness centers.
Conclusions Despite the fact that the Russian market of fitness services is underdeveloped as compared to other countries, the demand for these services continues increasing. Therefore, the sector has a high potential for growth. The development of a healthy food caf? network at fitness centers will solve the dietary problem for people who want to live a healthy lifestyle.

Keywords: healthy food, fitness services market, consumer preferences, fitness facility, fitness café

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