Subject The article addresses the estimation of social and economic activity of territories as parties to competitive relationships. Objectives The aim is to construct an integral index to assess the degree of area's attractiveness based on non-numeric data statistics methods. Methods The choice of research techniques is dictated by the specifics of socio-economic problems. To find solutions often involves non-numeric data that are highly dependent on the scope of activities and subjective estimation. We employ expert estimations and the fuzzy set theory tools using the results of the survey for the Dubna State University graduates. Results We selected socio-economic indicators for the Moscow Oblast for 2015–2016 and developed a sequential algorithm that includes stages of processing the expert opinions through paired comparison, rationing, ranking, system of weights determination, membership function construction and integral index calculation for each year. The obtained result shows that for the two analyzed years the integral indices of the Lyubertsy region's attractiveness were not high. Conclusions The findings confirm the current ambiguous socio-economic situation in the region, which indicates the consistency of results obtained with the help of fuzzy set tools. The materials and conclusions of the study are an example of implementing new information technologies to manage the region. This expands the boundaries of practical use of the proposed tools.
Keywords: expert estimation, pairwise comparison, Kemeny median, fuzzy set, integral index
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