Subject The article considers methods to assess the impact of social infrastructure of the university on its competitiveness. Objectives The aim is to develop a methodology enabling to assess the impact of university's social infrastructure on its competitiveness, and test it. Methods I apply a regression analysis, where I use the degree of attractiveness of the university for students and for academic staff as a dependent variable. Estimations of satisfaction (perception) of the university's competitiveness factors are used as independent variables. As a result, I developed multiple linear regression models calculated under the method of exclusion in the IBM SPSS Statistics software. Results The paper presents regression model equations to assess the influence of university's competitiveness factors on its attractiveness for all groups of students (local, non-residents, foreign) and for academic staff, highlights positive (direct) impact of the level of university’s social infrastructure development on its competitiveness with a specific contribution to the dependent variable. Conclusions When designing programs for higher school development and its competitiveness enhancement, the university management should take into account the university's social infrastructure, which has, inter alia, a significant impact on competitiveness for all groups of students and academic staff.
Keywords: university, social infrastructure, competitiveness
Kotler Ph., Fox K. Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ, Prentice-Hall, 1995, 496 p.
Clark B.R., Creating Entrepreneurial Universities: Organizational Pathways of Transformation. Oxford, Pergamon, Elsevier Science, 1998, 163 p.
Armstrong L. A New Game in Town: Competitive Higher Education. Information,Communication & Society, 2001, vol. 4, iss. 4, pp. 479–506. URL: Link
Altbach P. The Costs and Benefits of World-Class Universities. Academe, 2004, vol. 90, iss. 1, pp. 20–23.
Altbach P. Academic Freedom: International Realities and Challenges. Higher Education, 2001, no. 41, pp. 205–219. URL: Link
Salmi J., Frumin I.D. [Russian Colleges in the Competition of Leading World Universities]. Voprosy obrazovaniya = Educational Studies, 2007, no. 3, pp. 5–45. URL: Link (In Russ.)
Salmi J. Sozdanie universitetov mirovogo klassa [The Challenge of Establishing the World Class Universities]. Moscow, Ves' mir Publ., 2009, 132 p.
Salmi J., Frumin I.D. [Excellence initiatives to establish world-class universities: Evaluation of recent experiences]. Voprosy obrazovaniya = Educational Studies, 2013, no. 1, pp. 25–68. URL: Link (In Russ.)
Romanova I.B. Upravlenie konkurentosposobnost'yu vysshego uchebnogo zavedeniya [Managing the competitiveness of a higher school]. Ulyanovsk, Srednevolzhskii nauchnyi tsentr Publ., 2005, 140 p.
Fatkhutdinov R.A. [Managing the competitiveness of the university]. Vysshee obrazovanie v Rossii = Higher Education in Russia, 2006, no. 9, pp. 37–38. URL: Link (In Russ.)
Asaul A.N., Kaparov B.M. Upravlenie vysshim uchebnym zavedeniem v usloviyakh innovatsionnoi ekonomiki [Management of higher education institutions in the innovation economy]. St. Petersburg, Gumanistika Publ., 2007, 280 p.
Korchagova L.A. [Evaluation of university competitiveness]. Marketing v Rossii i za rubezhom Marketing in Russia and Abroad, 2007, no. 5, pp. 48–54. (In Russ.)
Savenkova Yu.S., Sovetkina A.A. [Management of university competitiveness in modern socio-economic conditions]. Voprosy obrazovaniya = Educational Studies, 2009, no. 4, pp. 182–199. URL: Link (In Russ.)
Kaplina O., Zaichenko D. [Assessing the enterprise competitiveness based on the process approach]. Marketing, 2005, no. 4, pp. 24–38. (In Russ.)
Romanova G.M. [Management of the University in a Competitive Environment]. Mezhdunarodnyi nauchno-tekhnicheskii zhurnal, 2012, no. 2, pp. 10–14. (In Russ.) URL: n-eu.ru/en/article/download/292
Shevchenko D.A. [Global benchmarks improve the competitiveness of Russian universities: The dominant of State, rankings, the site of the university]. Prakticheskii marketing = Practical Marketing, 2013, no. 7, pp. 28–44. (In Russ.)
Satsik V.I. [Determinants of Universities' Global Competitiveness: Higher Education Development Strategies in Ukraine]. Voprosy obrazovaniya = Educational Studies, 2014. no. 1. pp. 134–161. URL: Link (In Russ.)
Maniu I., Maniu G.C. Educational Marketing: Factors Influencing the Selection of a University. SEA – Practical Application of Science, 2014, vol. II, iss. 3(5), pp. 37–42. URL: Link
Trotsenko A.N., Romanova I.M. [University competitiveness and its determining factors]. Ekonomika i predprinimatel'stvo = Journal of Economy and Entrepreneurship, 2015, no. 11, part 1, pp. 761–765. (In Russ.)
Belinskaya M.N. [Assessment factors of competitiveness of State institutes of higher education]. Vestnik SamGU = Vestnik of Samara State University, 2013, no. 1, pp. 20–26. URL: Link (In Russ.)
Trotsenko A.N. [Infrastructure elements of educational organization of higher education]. Ekonomika i predprinimatel'stvo = Journal of Economy and Entrepreneurship, 2015, no. 4, part 2, pp. 526–529. (In Russ.)