Subject The article considers methods to assess the impact of social infrastructure of the university on its competitiveness. Objectives The aim is to develop a methodology enabling to assess the impact of university's social infrastructure on its competitiveness, and test it. Methods I apply a regression analysis, where I use the degree of attractiveness of the university for students and for academic staff as a dependent variable. Estimations of satisfaction (perception) of the university's competitiveness factors are used as independent variables. As a result, I developed multiple linear regression models calculated under the method of exclusion in the IBM SPSS Statistics software. Results The paper presents regression model equations to assess the influence of university's competitiveness factors on its attractiveness for all groups of students (local, non-residents, foreign) and for academic staff, highlights positive (direct) impact of the level of university’s social infrastructure development on its competitiveness with a specific contribution to the dependent variable. Conclusions When designing programs for higher school development and its competitiveness enhancement, the university management should take into account the university's social infrastructure, which has, inter alia, a significant impact on competitiveness for all groups of students and academic staff.
Keywords: university, social infrastructure, competitiveness
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