Subject Risk as a degree of profit variability needs measurement and management. The article describes approaches to identifying the minimum and maximum level of overall risk of holders of ordinary shares. Objectives We focus on understanding factors that affect minimum and maximum risk boundaries of a particular firm. Methods The paper rests on the study of analytic dependence and mathematical modeling. Results The minimum level of overall risk is in direct hyperbolic relationship to the difference between the market growth rate and return on equity. Conclusions When managing the income and expenditure, companies should maintain the total risk ratio within the boundaries from minimum to maximum. Companies can calculate values of these boundaries by using the formulae given in the article.
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