Subject Internet markets play an important role in digital economy. This necessitates their assessment by volume, structure, and dynamics, as well as their development prospects in Russia and worldwide. Objectives I focus on comprehensive statistical analysis of the volume of Internet markets in Russia, their development, prevailing growth trends in comparison with foreign countries. Methods The study employs methods of statistical analysis and generalization of scientific articles, Russian laws and regulations, reports of international and Russian organizations and analytic centers, publications in mass media on assessment of digital economy in general and Internet markets in particular. Results The paper presents an overview of scientific, legislative and analytical information on Internet markets; analytical tables reflecting the volumes of and trends in the Internet economy in certain segments and markets; generalizing characteristics of Internet markets development. It analyzes factors contributing to changes in the volume, structure and growth rates of online markets. Conclusions The academic literature reviews individual Internet markets, however, it does not provide a comprehensive analysis. Russian Internet markets are developing rapidly, although they lag behind a number of countries in terms of volume. E-commerce and payment services markets have the largest volumes, and the role of mobile markets is increasing. In the future, the emerging trends will continue.
Keywords: digital economy, Internet market, statistical analysis
References:
Semyachkov K.A. [Digital economy and its role in the management of modern socio-economic relations]. Sovremennye tekhnologii upravleniya, 2017, no. 8. (In Russ.) URL: Link
Rayushkin E.S., Kolesnikova V.O., Kulikov S.A., Rayushkina A.A. [Digital Economy: Future Technologies in the Modern World]. Molodoi uchenyi = Young Scientist, 2018, no. 51, pp. 283–285. URL: Link (In Russ.)
Koblova Yu.A., Murygina N.V. [Some aspects of the market mechanism in digital economy]. Vestnik SGSEU = Vestnik of Saratov State Socio-Economic University, 2019, no. 3, pp. 29–33. URL: Link (In Russ.)
Mailyan A.A. [Problems and prospects for e-commerce development in Russia]. Molodoi uchenyi = Young Scientist, 2017, no. 34, pp. 38–40. URL: Link (In Russ.)
Kazakova K.V., Pushilin D.V. [Prospects of Internet trade in Russia]. Fundamental'nye issledovaniya = Fundamental Research, 2014, no. 12-9, pp. 1968–1972. URL: Link (In Russ.)
Kovalenko A.E. [Overview of the Internet advertising market and Internet marketing technologies market in the Russian Federation]. KANT, 2018, no. 2, pp. 287–293. URL: Link (In Russ.)
Nikanorov R.O., Trubinova T.S., Bezhitskaya E.A. [Cloud technologies: Development in Russia]. Aktual'nye problemy aviatsii i kosmonavtiki, 2014, vol. 1, iss. 10, pp. 386–387. URL: Link (In Russ.)
Panchenko V.A. [Contextual advertising as a basis of the modern online advertising market]. Studencheskii nauchnyi zhurnal, 2018, no. 9. (In Russ.) URL: Link
Plaksin S., Abdrakhmanova G., Kovaleva G. [Approaches to Defining and Measuring Russia's Internet Economy]. Forsait = Foresight and STI Governance, 2017, vol. 11, no. 1, pp. 55–65. URL: Link (In Russ.)
V'yunova O.Yu. [Trends in the Internet marketing in Russia and abroad]. Molodoi uchenyi = Young Scientist, 2018, no. 23, pp. 291–294. URL: Link (In Russ.)
