Importance When the reputational risks management concept is outlined, it is very important to adequately evaluate reputational threats and possible losses the bank can bear. Objectives The research provides theoretical substantiation of methodological approaches to assessing credit institutions' reputational risks, and pursues their practical application in financial management. Methods Using the framework of statistical analysis and scoring method, we described the procedure for assessing the level of reputational risks the commercial bank was exposed to. Results We devised a mechanism to assess reputational risks considering how the bank’s business reputation depends on some parameters. As part of the scoring method, we assessed the bank's reputational risk by three aspects, i.e. image, organizational functioning, corporate communication. Conclusions Currently the Russian banking system adopts international business standards. In this respect, it is especially important to improve risk assessment and management methods. The proposed methods and recommendations have practical value since they can underlie the decision-making mechanism to implement and optimize the risk management system in regional banks.
Keywords: reputational risks, bank reputation, business reputation
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