Ezrokh Yu.S.Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation ezroh@rambler.ru
Importance The article substantiates the need for an analysis of the competitive impact of non-banking entities of competition on the Russian banking competitive environment. It defines the formation of a special methodological approach and conducting of approbation calculations within it. Objectives The aim of the study is to determine the present degree of an impact as the basis of decision-making in order to mitigate the negative consequences. Methods In this paper, based on the synthesis of scientific knowledge contained in the works of the leading economists in the field of banking competition and competitiveness, I propose and substantiate a methodological approach, which envisages the use of logical and empirical methods. Results I emphasize that approbation calculations within the generated methodical approach prove the availability of immaterial effect of leasing and factoring companies on the Russian banking competitive environment that is explained by insignificant market amounts of relevant services (compared with a bank lending segment) and the presence of a significant indirect banking impact on the relevant markets' entities. The impact of non-banking entities on stock exchange market is insignificant, because the banking sector predominately participates in bond market segment (bank loan substitute as the product), and due to the absence of small and medium-sized companies bonds, and also due to the small number of non-banking participants. A significant negative impact is conditioned upon functioning of microfinance institutions, which encourage switch-over of non-standard customers, which to a greater extent worsen their credit history, losing the prospects for attracting bank loans. Conclusions and Relevance I conclude about the need for taking measures to restrict the activities of microfinance institutions in order to minimize the negative effect on the Russian banking competitive environment.
Keywords: bank, banking competitive environment, non-bank entity, competitiveness, competition
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