Financial Analytics: Science and Experience

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Fundraising in the digital economy

Vol. 12, Iss. 1, MARCH 2019

Received: 1 October 2018

Received in revised form: 24 October 2018

Accepted: 18 November 2018

Available online: 28 February 2019


JEL Classification: H41, L21, L26, L31, L33

Pages: 23–37

Kiseleva T.Yu. Financial University under Government of Russian Federation, Moscow, Russian Federation

ORCID id: not available

Subject This article discusses the impact of digital economy on economic processes, institutions and markets. It also studies the formation of financial resources on the basis of fundraising.
Objectives The article aims to define the impact of digital economy on non-profit organizations in the sphere of fundraising. As well, it analyzes the modern tools of attracting financial resources.
Methods The article uses the methods of logical and statistical analyses, synthesis, comparison, and generalization.
Results The article shows that grants and donations are the main forms of financial resources that non-profit organization receive on terms of fundraising. The new tools of obtaining financial resources are social networks, media, technology platforms, and the websites of non-profit organizations.
Conclusions and Relevance Modern non-profit organizations have got more opportunities to receive free and gratuitous financial resources using technology opportunities provided by the digital economy. Non-profit company managers and fundraising experts can use financial technologies when choosing a way of formation money receipts on terms of fundraising.

Keywords: digital economy, non-profit organization, fundraising, financial technology, financial resources


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