Subject The increasing competitiveness of Russia and Russian companies is an absolute strategic priority, which is important for positioning the Russian business in the national and global markets. The solution to this problem largely depends on national business conditions (including financial) and the international position of Russia in terms of competitiveness. The analysis of country-specific ratings enables to identify problem areas and, accordingly, the points of growth. The subject of the research is a combination of financial and economic relations that determine the competitiveness of Russian business. Objectives The aim of the research is a search for ways to improve Russian economic (financial) environment in order to enhance the competitiveness of the country and Russian companies in the national and global markets. Methods The basis of the applied methodology is the system analysis as a scientific method for studying macro-and micro-processes, including generalization and systematization of global researches that characterize the country's competitiveness of Russia. Results Based on the results of the study, I have created a matrix of strengths and weaknesses of Russia's competitiveness. This enabled me to propose measures for improving the domestic financial environment. Conclusions and Relevance The modern Russian theory and practice in the sphere of competitiveness are built mainly by marketers who traditionally underestimate financial instruments. Meanwhile, the focus on financial instruments allows identifying many competitive advantages, first of all, the sustainable ones that are associated with the presence of high business reputation, human capital, proprietary solutions and know-how, and long-term relationships with customers. Foreign companies successfully use these and other tools in order to enhance competitiveness in global markets. However, as yet their use in the Russian practice has been insufficient. The research results may be useful for creating a competitive business environment that is adequate to the national strategic priority. They also may be applied in science and education.
Keywords: competitiveness, country rating, growth areas, finance
References:
Shokhin E.I., Khotinskaya G.I., Kameneva E.A., Slepneva T.A., Karpova E.R., Belikov D.L. Finansovyi instrumentarii povysheniya konkurentosposobnosti rossiiskogo biznesa: monografiya [Financial tools to increase the competitiveness of the Russian business: a monograph]. Moscow, Nauchnye tekhnologii Publ., 2014, 200 p.
Gudkova O.E. Vzaimosvyaz' faktorov konkurentosposobnosti i stoimosti biznesa [The relationship of the factors of competitiveness and business value]. Rossiiskoe predprinimatel'stvo = Russian Journal of Entrepreneurship, 2011, vol. 2, no. 4, pp. 57–62.
Doyle P. Marketing, orientirovannyi na stoimost' [Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value]. St. Petersburg, Piter Publ., 2001, 480 p.
Kameneva E.A., Khotinskaya G.I. Finansovyi instrumentarii povysheniya konkurentosposobnosti rossiiskogo biznesa: postanovka problemy [Financial tools to increase the competitiveness of the Russian business: a problem definition]. Finansovaya zhizn' = Financial Life, 2014, no. 2, pp. 78–83.
Kameneva E.A., Likhacheva O.N., Mingaliev K.N., Pashtova L.G., Setchenkova L.A., Slepneva T.A., Khotinskaya G.I., Shokhin E.I. Korporativnyi rost: metodologiya izmereniya i upravlencheskii instrumentarii (finansovyi aspekt): monografiya [Corporate growth: a methodology for measurement and the management tools (a financial aspect): a monograph]. Moscow, Nauchnye tekhnologii Publ., 2013, 315 p.
Karpuzov Yu.S., Khotinskaya G.I. Teoriya i praktika reitingovoi deyatel'nosti v sovremennoi khozyaistvennoi srede [Theory and practice of rating activities in modern business environment]. Menedzhment v Rossii i za rubezhom = Management in Russia and Abroad, 2006, no. 3, pp. 41–52.
Kovalenko A.I. Teoreticheskie i metodologicheskie aspekty ispol'zovaniya kontseptsii “konkurentosposobnosti” v nauchnykh issledovaniyakh [Theoretical and methodological aspects of using the competitiveness concept in research activities]. Sovremennaya konkurentsiya = Modern Competition, 2013, no. 6, pp. 65–79.
Olivier A., Dayan A., Ourset R. Mezhdunarodnyi marketing [International Marketing]. Moscow, Ekonomika Publ., 1993, 162 p.
Porter M. Konkurentsiya [On Competition]. Moscow, Vil'yams Publ., 2005, 608 p.
Porter M. Mezhdunarodnaya konkurentsiya [Competition in Global Industries]. Moscow, Mezhdunarodnye otnosheniya Publ., 1993, 896 p.
Rubin Yu.B. Diskussionnye voprosy sovremennoi teorii konkurentsii [Debating issues of the modern theory of competition]. Sovremennaya konkurentsiya = Modern Competition, 2010, no. 3, pp. 38–67.
Svetlov G.V. Osnovnye faktory konkurentosposobnosti i vidy konkurentnykh preimushchestv predprinimatel'skikh struktur [Major factors of competitive ability and the types of competitive advantages of enterprises]. Rossiiskoe predprinimatel'stvo = Russian Journal of Entrepreneurship, 2008, vol. 1, no. 5, pp. 75–78.
Slepneva T.A., Karpova E.R. Formirovanie modeli konkurentosposobnosti rossiiskikh organizatsii (finansovyi aspekt) [Building a competitiveness model of Russian organizations (a financial aspect)]. Ekonomika i predprinimatel'stvo = Economy and Entrepreneurship, 2014, no. 11, pp. 169–177.
Suvorova T.P., Chernikova L.I. Finansovaya informatsiya i ee rol' v sovremennoi ekonomike [Financial information and its role in modern economy]. Rossiiskoe predprinimatel'stvo = Russian Journal of Entrepreneurship, 2009, vol. 2, no. 1, pp. 32–35.
Fatkhutdinov R.A. Strategicheskaya konkurentosposobnost' [Strategic competitiveness]. Moscow, Ekonomika Publ., 2005, 512 p.
Fatkhutdinov R.A. Upravlenie konkurentosposobnost'yu organizatsii [Managing the competitiveness of an organization]. Kazan, Lana Publ., 2005, 113 p.
Khotinskaya G.I. Osobennosti razvitiya rossiiskikh kompanii v usloviyakh ekonomicheskogo rosta [Specifics of the development of Russian companies in conditions of economic growth]. Finansovaya analitika: problemy i resheniya = Financial Analytics: Science and Experience, 2013, no. 15, pp. 2–10.
Khotinskaya G.I. Problemy konkurentosposobnosti rossiiskogo biznesa: vzglyad finansista [Problems of competitiveness of the Russian business: the financier’s viewpoint]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2014, no. 2, pp. 85–91.
