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Differentiated pricing in the sharing economy

Vol. 25, Iss. 7, JULY 2019

Received: 19 June 2019

Received in revised form: 3 July 2019

Accepted: 17 July 2019

Available online: 1 August 2019

Subject Heading: Financial system

JEL Classification: М21, О17, О33

Pages: 1542–1563

Popov E.V. Institute of Economics, Ural Branch of Russian Academy of Sciences, Yekaterinburg, Russian Federation

Derbeneva V.V. Ural Federal University named after First President of Russia B.N. Yeltsin, Yekaterinburg, Russian Federation

Semyachkov K.A. Institute of Economics, Ural Branch of Russian Academy of Sciences, Yekaterinburg, Russian Federation

Subject The emergence and rapid growth of the sharing economy stem from digital platforms of shared access. Such platforms significantly influence all the phases of resource exchange between business entities, making them use digital platforms to render sharing economy services.
Objectives We systematize differentiated approaches to pricing for sharing economy services and identify key pricing factors.
Methods The study involves methods of logic analysis and systemic representation of various pricing methods.
Results The article illustrates the specifics of pricing in shared use platforms and differentiates four types of services, i.e. transport, hospitality and lodging, labor market, rent of commodities. We make a comparison of costs and key pricing factors of traditional business forms and business models of the sharing economy based on digital platforms. We systematize pricing approaches in a new way, making the framework for evaluating financial services of the sharing economy. Knowledge is multiplied as the pricing theory unfolds in the sharing economy. The article demonstrates that it is possible to monetize incompletely utilized resources held by the people in various aspects of the sharing economy. We also show subsequent changes in economic relationships.
Conclusions and Relevance Analyzing the data, we conclude that digital platforms do influence prices. Thus, we formulate concepts of direct and indirect pricing effects digital platforms have, systematize pricing effects in the analyzable aspects of the economy.

Keywords: sharing economy, shared access, digital platform, pricing


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