Subject The article investigates the Impact Investing category. Objectives The aim is is to study the impact investing as an innovative phenomenon in the field of finance, and create a theoretical platform for this category to improve the efficiency of economic relations. Methods I employ the economic, linguistic, comparative and logical approach to investigate the category of impact investing. Results I offer my own definition of the Impact Investing category (social investment). I also continued the work on classification of types of financing, where social investment forms a new group that combines the ultimate goals of the processes, i.e. economic and social effects. The findings may be useful for students, graduates and teachers of economic universities, as well as other experts working in the field of finance for further studies on this and related topics, for developing the legislation, and solving challenges encountered in applying the term. Conclusions Impact investing is an innovative area of financing. It has a huge influence on financial regulation of economic and social processes.
Keywords: financing, impact investing
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