Yakovleva A.K.Institute of Economics and Management, Kemerovo State University, Kemerovo, Russian Federation yakovlevaalina16@mail.ru ORCID id: not available
Fedulova E.A.Institute of Economics and Management, Kemerovo State University, Kemerovo, Russian Federation fedulovaea@mail.ru ORCID id: not available
Salkova O.S.Institute of Economics and Management, Kemerovo State University, Kemerovo, Russian Federation o_salkova_72@mail.ru ORCID id: not available
Subject The article addresses the efficiency of introducing new technologies by PAO Sberbank and its ecosystem functioning. Objectives We focus on analyzing the key parameters that reflect the state of ecosystem services, using the case of PAO Sberbank. Methods The study employs comparative and analytical methods of economics. They are used to compare actual data with targets. We determine the key figures of profitability and efficiency of using the ecosystem services, reveal the interrelation and interdependence of analyzed figures. Results The study analyzes the key parameters that reveal the conditions of Sberbank’s ecosystem development for 2015–2018. To formulate the characteristics of the ecosystem development, we identify indicators of economic efficiency and assess driving factors and reserves. The findings may help in the process of building projection models. Conclusions It is important to control key parameters that give an accurate picture of costs. This will enable credit institutions to lay the groundwork for obtaining financial benefits from the introduction of new technologies in the banking services market.
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