Subject. This article discusses the issues of retail real estate investment attractiveness in the changing global real estate and retail markets. Objectives. The article aims to identify new metrics for determining the attractiveness of investments in retail real estate in the selected market, and consider the creation of new schemes of cooperation between all participants in the integration process. Methods. For the study, I used the methods of simulation modeling, analysis, comparison, and analytical and computational methods. Results. The article proposes a formula for determining the amount of monetary potential of the population per one square meter of retail space, and also develops a scheme for creating an international digital platform for the development of the investment attractiveness of real estate with friendly countries. Relevance. The proposed formulas for determining the investment attractiveness of retail real estate markets in different countries can be used by both international investors and representatives of retail markets to determine new areas of development. The proposed digital platform can bring together representatives of retail real estate and retail at the cross-country level and create an opportunity for the formation of new investment models of international cooperation.
Keywords: markets, investment attractiveness, retail, real estate
References:
Morshchinina N.I. Tsifrovaya ekosistema kak effektivnaya platforma razvitiya uslug na rynke nedvizhimosti: monografiya [Digital ecosystem as an effective platform for the development of services in the real estate market: a monograph]. Moscow, Pero Publ., 2023, 284 p.
Trofimova G.A. [On the environmental friendliness of digital platforms of real estate owners' associations]. Evraziiskii soyuz uchenykh, 2019, no. 6-2, pp. 69–72. (In Russ.) URL: Link
Mamedov T.N. [A role of foreign direct investments in the CIS cooperation]. Sovremennaya Evropa, 2020, no. 3, pp. 188–195. (In Russ.) URL: Link
Chernukhina G.N. [Analysis of the trade real estate availability at the consumer market in the context of objectives of the strategy of scientific and technological development of the Russian Federation]. Biznes. Obrazovanie. Pravo = Business. Education. Law, 2019, no. 4, pp. 202–207. URL: Link (In Russ.)
Semeko G.V. [World food market: current challenges and prospects]. Ekonomicheskie i sotsial'nye problemy Rossii, 2023, no. 1, pp. 19–43. (In Russ.) URL: Link
Tarkhanova N.A., Norkina T.P. [Theoretical aspects of real estate management:problems and ways of their solution]. Ekonomika stroitel'stva i gorodskogo khozyaistva, 2020, vol. 16, no. 4, pp. 279–285. (In Russ.) URL: Link
Katkova Ya.I. [Analysis of demand for commercial real estate of the Moscow region]. Ekonomicheskaya nauka sovremennoi Rossii, 2020, no. 2, pp. 95–101. (In Russ.) URL: Link
Shaimardanov T.R., Pogodin A.V. [Closed-end mutual funds as a way of investing and structuring assets. Development of closed-end investment funds in Russia and advantages in comparison with other mutual funds]. Universum: ekonomika i yurisprudentsiya, 2022, no. 10. (In Russ.) URL: Link
Sedipkova S.V. [REITs as an instrument of collective investments in Russia and the USA]. Mir ekonomiki i upravleniya = World of Economics and Management, 2019, vol. 19, no. 2, pp. 65–75. (In Russ.) URL: Link
Kachalov A.A. [High net worth individuals on financial market]. Gumanitarnye, sotsial'no-ekonomicheskie i obshchestvennye nauki, 2022, no. 1, pp. 173–176. (In Russ.) URL: Link
