Subject. This article interprets the integral assessment and structures the investment attractiveness of the service sector organization. Objectives. The article aims to consider theoretical aspects and form a system of indicators for assessing investment attractiveness, as well as present an algorithm for calculating the integral assessment. Methods. For the study, I used the methods of systems and content analyses, comparison, and expert assessment. Results. The results of the study confirm the hypothesis that investment attractiveness is one of the indicators of the competitiveness of consumer cooperation organizations. The article presents a chain of values for optimal management of the competitiveness of consumer cooperation organizations on the basis of structuring the investment attractiveness of organizations. Relevance. The results of the study can be used by specialists of public administration when developing strategic policies in the field of cooperation with enterprises in the service sector of a diversified consumer cooperation system to make the investment attractiveness of regional organizations more effective.
Keywords: service sector, resource potential, consumer cooperation, investment attractiveness, competitiveness
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