Importance The research focuses on the place and role of segment accounting and analysis as part of evaluating the performance of entities that operate in the Russian and foreign markets. The article discusses accounting and analysis of geographical segments of diversified businesses for strategic management purposes. Objectives The research pursues devising a segment accounting and analysis method that would allow comparing economic indicators of companies in the domestic and foreign product distribution markets, evaluating the competitive position and effects of risk factors in the macro- and micro-environments. Methods Drawing upon the risk-based approach to strategic management, detailed presentation and segmentation, economic, mathematical and statistical methods (coefficient, comprehensive evaluation, ranked correlation, multidimensional comparisons), we analyze the state of functional areas of EksportLes's geographical business segments (the Amur region). Results We propose our methods for segment accounting and analysis, which rely upon analytical accounts on geographical business segments, general indicators of functional areas attractiveness, integral indicators of business segments attractiveness and position on the basis of the attractiveness polygon. Conclusions and Relevance Upon testing of our methods for segment accounting and analysis, we provide recommendations for making various business areas more attractive and strengthening the motivation to abandon unprofitable ones. The proposed method for segment accounting and analysis will help corporate management take reasonable managerial decisions during the economic crisis, while the generated accounting and analytical data enable them to prepare financial and management financial statements and disclose information about risks.
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