Subject Currently, users of accounting and reporting data seek access to primary information about business operations of a company on a real-time basis. The article reviews forms of corporate reports and user requirements to accounting data in the modern economy. Objectives The research introduces the concept of customized corporate reporting to demonstrate the existing practice of adapting the reporting format to specific user's needs. Methods Studying the issue of accounting data analysis, I used the methods of comprehensive, critical, and statistical analyses. Results I prove that users of accounting data and reporting seek to get access to detailed information about business operations of a company on a real-time basis. Furthermore, having analyzed requests of various user groups, I showed that modern integrated communications in accounting might raise users' confidence in business. Conclusions and Relevance Users need customized reports, which become more widely spread in practice, while the merger of accounting databases may significantly mitigate risks in the real economy. As information technologies are booming, influencing the creation, dissemination and consumption of corporate reporting data, such data processing methods should be fitted into the new information and technological paradigm to meet expectations of the contemporary society.
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