Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Competitive Advantages of Complex Equipment Producers Participating in International Air Shows
Available online: 25 September 2009 Subject Heading: Economy progress strategy JEL Classification:
The article defines main competitive advantages of complex equipment producers participating in international air shows. It studies specific features of shows, gives several examples. It also clarifies the term "show" as an effective marketing tool, and the economic aspect of a show as a targeted activity. It pays special attention to specific features of complex equipment producers participation in the shows. Keywords: competition, exhibition, aviation, technology, image, marketing, manufacture |
ISSN 2311-875X (Online)
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