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Social and economic and marketing components of consumer behavior
Available online: 5 October 2011 Subject Heading: Priorities of Russia JEL Classification:
The article "Socio-economic and marketing components of consumer behavior," deals with some aspects of the complex set of socio-economic relations emerging around the production, distribution and consumption of material goods. The author provides that motivated consumer behavior has a pronounced economic orientation. Keywords: consumer behavior, socio-economic environment, product, price, community, strategy, marketing, and social classes ![]() |
![]() ISSN 2311-875X (Online)
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