National Interests: Priorities and Security

The investment image of the hospitality sector in electronic media space: Evidence from major cities of the Russian South

Vol. 14, Iss. 1, JANUARY 2018

Received: 14 November 2017

Received in revised form: 28 November 2017

Accepted: 17 December 2017

Available online: 16 January 2018


JEL Classification: F69, L83, R10

Pages: 121–136

Ponedel'nik A.A. Southern Federal University, Rostov-on-Don, Russian Federation

ORCID id: not available

Yashalova N.N. Cherepovets State University, Cherepovets, Vologda Oblast, Russian Federation

Sokovnina N.V. Southern Federal University, Rostov-on-Don, Russian Federation

ORCID id: not available

Ruban D.A. Southern Federal University, Rostov-on-Don, Russian Federation

ORCID id: not available

Importance Hospitality business lacks investment resources in many regions of Russia. Investment attractiveness immediately depends on the hospitality sector publicity. The Internet can help disseminate information about investment opportunities throughout the hospitality sector, regions and cities. Hence, it becomes very important to study what image the hospitality sector has on the Internet, and evaluate its content and quality.
Objectives We examine the investment image of the hospitality sector in major cities, illustrating Rostov-on-Don, Krasnodar and Volgograd. Large population, business and tourist significance create the demand for hospitality services in the cities, with the hospitality sector demonstrating a rapid growth in the recent years.
Methods To analyze investment images of the hospitality sector in the Russian South, we apply tools for Internet sources monitoring and statistical analysis. We suggest special indicators should be used to evaluate the quality of images.
Results We present a concept proving the significance of investment images of the hospitality sector on the web. Analyzing such images in major cities of the Russian South, we determine their substantive variety and insufficient quality.
Conclusions and Relevance The investment image of the hospitality service on the web is important for the hospitality sector development. However, such images of the Russian South proved to be imperfect. The images can be improved with a set of actions coupled with the adjustment of mechanisms ensuring the current condition of the electronic media space nationwide.

Keywords: hotels, investment attractiveness, web image, big city


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