Mirontseva A.V.Russian State Agrarian University – Moscow Timiryazev Agricultural Academy, Moscow, Russian Federation miralav@yandex.ru ORCID id: not available
Importance Pricing policy in retail chains of Russia and escalating social tensions become a nationally important issue, especially considering that the Russian economy is facing sanctions imposed by the EU and USA. Objectives I examine the current situation in the food market and analyze changes arising when a new law on trade was adopted. In case of unfavorable dynamics, I attempt to forecast further steps of the government. Methods I match and analyze statistical performance indicators of retail chains. Results The law on trade was not found to have any significant effect as retail chains managed to circumvent the Russian laws. This calls for a comprehensive approach to the issue. The State-owned VTB Bank absorbed a retail leader, thus taking control over pricing in the food market. Conclusions and Relevance I discover what causes anti-social pricing policy, evaluate the implementation of legal mechanisms adopted to regulate pricing policies. The article provides the rationale for rotating owners of non-controllable companies given the State applies stock instruments and further improves the legislative framework for regulating pricing policies in the food market during the economic instability.
Potapova А.M., Lytneva N.А. [Management of the enterprise pricing policy]. Ekonomicheskaya sreda = Economic Environment, 2016, no. 1, pp. 132–138. (In Russ.)
Solomatin А.N., Moreva S.А. [Food retail prices in the Russian Federation: Dynamics and structure]. Prakticheskii marketing = Practical Marketing, 2017, no. 2-1, pp. 87–93. (In Russ.)
Lazareva O.S. [New trade law: relations of food suppliers and commercial networks]. Molochnaya promyshlennost' = Dairy Industry, 2010, no. 6, pp. 46–48. (In Russ.)
Dement'eva I.N. [Socio-economic and socio-political formation aspects of protest potential in the region]. Monitoring obshchestvennogo mneniya: ekonomicheskie i sotsial'nye peremeny = The Monitoring of Public Opinion: Economic and Social Changes Journal, 2013, no. 6, pp. 39–50. URL: Link (In Russ.)
Beshlyk V.E., Svetlakov А.G. Diagnostika terroristicheskoi opasnosti gosudarstva. In: Ekonomika АPK Predural'ya [Assessment and evaluation of the national terrorist threat. In: Economy of the western piedmont of the Ural Mountains]. Perm, Prokrost’’ Publ., 2016, pp. 3–9.
Feshchenko P.N. Sotsial'naya napryazhennost' kak aspekt natsional'noi bezopasnosti: monografiya [Social tensions as an aspect of national security: a monograph]. Moscow, Yurist Publ., 2006, p. 167.
Karasev А.P. [The influence of internal corporate events on Russian stock markets]. Nauchno-metodicheskii elektronnyi zhurnal Kontsept, 2014, vol. 20, pp. 3921–3925. (In Russ.) URL: Link
Torotorin E.V. [Mergers and acquisitions in pursuit of economic security: A synergistic effect of transactions]. Bankovskoe delo = Banking, 2009, no. 3, pp. 85–90. (In Russ.)
Manoilo А.V. [On resistance to color revolutions]. Mezhdunarodnye otnosheniya = International Relations, 2014, no. 3, pp. 332–363. (In Russ.)
Yarygina T.V. [Social responsibility of the Russian business community]. Sotsiologiya vlasti = Sociology of Power, 2006, no. 6, pp. 58–63. (In Russ.)
