National Interests: Priorities and Security
 

Management of electronic network structures in trade: Evidence from the People's Republic of China

Vol. 14, Iss. 11, NOVEMBER 2018

Received: 17 July 2018

Received in revised form: 3 August 2018

Accepted: 29 August 2018

Available online: 16 November 2018

Subject Heading: Foreign experience

JEL Classification: O14, О24, О32

Pages: 2116–2129

https://doi.org/10.24891/ni.14.11.2116

Filin S.A. Plekhanov Russian University of Economics (PRUE), Moscow, Russian Federation
Filin.SA@rea.ru

ORCID id: not available

Shuai Liu Plekhanov Russian University of Economics (PRUE), Moscow, Russian Federation
liushuai612@126.com

ORCID id: not available

Subject The article discusses the management of electronic network structures in commerce in order to enhance the performance of companies dealing with e-commerce.
Objectives The research is to identify and analyze trends in the development of the Chinese commercial market and contemporary trade as a whole in order to improve the management of electronic network structures in trade.
Methods The research employs methods of analysis, synthesis and logic research based on the creative and information approach. The novelty of this research is that it proposes promising managerial decisions for enhancing electronic network structures in commerce, which would be adequate to market trends and changes. The suggestions were made upon the analysis of the trends revealed in the Chinese commercial market and contemporary trade as a whole.
Results We spotlight the correlation between trends in the development of the Chinese commercial market and contemporary trade, and managerial decisions in terms of higher effectiveness of electronic network structures in commerce. We provide our recommendations for improving the management of electronic network structures in commerce and calculate the economic effect of our proposal, illustrating the case of Jindong Group pursuing higher sales and profit.
Conclusions and Relevance If new management levels of electronic network structures are set or the existing management level is improved, companies will be able to promote their e-commerce more effectively, sell more goods and raise the quality of their services.

Keywords: e-commerce, ICT, network structure, triple-I logistics, business model

References:

  1. Filin S.A., Obukhov O.I. [Distinctions of economic relations between wholesale entities and other market actors]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2017, vol. 13, iss. 10, pp. 1838–1855. (In Russ.) URL: Link
  2. Olesik T.A., Ternovskaya A.D. [China's e-commerce market]. Ekonomika i biznes: teoriya i praktika = Economy and Business: Theory and Practice, 2017, no. 4-1, pp. 112–114. (In Russ.)
  3. Filin S.A., Damdindorzh B. [Strategic areas for development of the Triple-I logistics in Russia]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2016, vol. 12, iss. 11, pp. 73–86. URL: Link (In Russ.)
  4. Khovanov A.A. [Managing distribution channels in wholesale]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2004, no. 3, pp. 7–9. (In Russ.)
  5. Tokmazov Ya.G. [Methodological aspects of arranging new marketing channels for distribution of goods in wholesale and international trade]. TERRA ECONOMICUS, 2010, vol. 8, no. 3-3, pp. 221–228. URL: Link (In Russ.)
  6. Olewnicki D., Jabłońska L., Orliński P., Gontar L. Zmiany na rynku przedsiębiorstw zajmujących się handlem hurtowym roślinami i kwiatami w Polsce. Journal of Agribusiness and Rural Development, 2015, vol. 35, no. 1, pp. 83–89. URL: Link
  7. Ivashkin M.V., Soroka S.A. [Sustainable development management of services of wholesale enterprise]. Vestnik Tikhookeanskogo gosudarstvennogo universiteta = Bulletin of PNU, 2012, no. 1, pp. 152–157. (In Russ.)
  8. Lanina E.I., Skrynnikova I.A. [Marketing technology to enhance efficiency of the trade company]. Sovremennye problemy nauki i obrazovaniya, 2015, no. 1-2, pp. 26–32. (In Russ.) URL: Link
  9. Peleckis K. Assessment of Bargaining Power in Preparation of International Business Negotiations Strategies: Case of Wholesale Trade. International Letters of Social and Humanistic Sciences, 2015, vol. 65, pp. 1–15. URL: Link
  10. Vetrova E.N., Yakovenko E.A. [Status and prospects of e-commerce]. Nauchnyi zhurnal NIU ITMO. Ser. Ekonomika i ekologicheskii menedzhment, 2016, no. 3, pp. 65–70. (In Russ.) URL: Link
  11. Nikishkin V.V., Shirochenskaya I.P. [Customer loyalty and its origination in retail trade]. Marketing i marketingovye issledovaniya = Marketing and Marketing Research, 2016, no. 3, pp. 45–55. (In Russ.)

View all articles of issue

 

ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

Journal current issue

Vol. 14, Iss. 12
December 2018

Archive