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Evaluating the effect of region's reputation capital on the revitalization mode of investing activity: The analysis methodology and its testing. Evidence from the regions of the Volga Federal District

Vol. 15, Iss. 11, NOVEMBER 2019

Received: 16 July 2019

Received in revised form: 2 August 2019

Accepted: 20 August 2019

Available online: 15 November 2019

Subject Heading: INNOVATION AND INVESTMENT

JEL Classification: C65, O18, R59

Pages: 20712090

https://doi.org/10.24891/ni.15.11.2071

Grunichev A.S. Centre for Education and Methodics of Federal Antimonopoly Service, Kazan, Republic of Tatarstan, Russian Federation
C.p@tatar.ru

https://orcid.org/0000-0002-4328-3560

Safiullin M.R. Kazan (Volga Region) Federal University (KFU), Kazan, Republic of Tatarstan, Russian Federation
Marat.Safiullin@tatar.ru

https://orcid.org/0000-0003-3708-8184

El'shin L.A. Center for Advanced Economic Research, Academy of Sciences of Republic of Tatarstan, Kazan, Republic of Tatarstan, Russian Federation
Leonid.Elshin@tatar.ru

https://orcid.org/0000-0002-0763-6453

Subject The article provides the rationale for studying models of spatial economic groth in terms of the reputation economics, since the role of regions reputation capital grows more and more important primarily due to the globalization of economic processes.
Objectives The study devises and tests methodological approaches to formally evaluate the regions reputation capital and its impact on investing activity. We focus on the regions of the Volga Federal District and use methodological tools for evaluating the way the regions reputation influences investment processes, their trends and indicators.
Methods Research employs models of spatial economic growth and, what is a distinguishing feature, offers a version of a conceptual approach to quantifying the regions reputation capital and its impact on the generation of investment processes in the regional economy.
Results Based on the technique for the formalized evaluation of the regions reputation, we constructed time series of the analyzable indicators of respective regions for 20102017. They were used to verify econometric estimates showing how the regions reputation capital influences investing activities.
Conclusions and Relevance Based on the formalized methods, we captured that the regions reputation significantly influences their investing processes and respective trends. As part of the research, we traced patters verifying that reputation capital has a more notable effect in those regions that have a higher socio-economic development level. The methodological approaches would be practicable for evaluating the current and future efficiency of the regional economic development.

Keywords: reputation capital, reputation economics, investing activity, quantitative assessment, economic growth

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