Subject. Considering the use of traditional business models, the digital transformation becomes a cornerstone for industrial enterprises to remain competitive and survive in the market. Therefore, it is important to identify factors making the integration of digital technologies into operations more effective. Objectives. We analyze how digital technologies influence the performance of industrial enterprises. We also identify what improves corporate operations, and choose digital transformation metrics. Methods. The study relies upon methods of the logic and systems analysis, multivariate optimization. Results. The article sorts contemporary challenges to the corporate competitiveness due to the emergence of digital technologies. We discover factors that spur the performance of industrial enterprises in the digital economy. We suggest using a comprehensive metric to gauge the efficiency of digital technologies integrated into the enterprise's operations. Conclusions and Relevance. Digital technologies are not supposed to penetrate every sector. Furthermore, to effectively integrate them, the company should at least have the digital culture and employees who have basic digital competencies. If enterprises have low capabilities for perceiving new technologies, the priority development may turn to be hard for them in those sectors where digital technologies and knowledge are most important. The single indicator is not enough to gauge whether digital technologies have been effectively implemented. The comprehensive indicator seems more promising, since it accounts for indirect effects, rather than direct effects on the performance.
Keywords: digital transformation, digital technology, competitiveness, performance, productivity
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