Regional Economics: Theory and Practice

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Revisiting the issue of strategizing of the Russian regions' export marketing activities

Vol. 17, Iss. 2, FEBRUARY 2019

Received: 20 November 2018

Received in revised form: 14 December 2018

Accepted: 21 December 2018

Available online: 15 February 2019


JEL Classification: R11, R58

Pages: 250–265

Bakumenko O.A. Pskov State University (PskovSU), Pskov, Russian Federation

Subject This article examines the Russian and foreign approaches to the development of export-focused strategies of regions.
Objectives The article aims to identify problems of formation of export-focused strategies of Russian constituent entities.
Methods For the study, I used a content analysis and a comparative analysis.
Results The article shows the problems of export business and proposes to group the instruments of its development at the regional level by type of internationalization (external, internal, and electronic). It also proposes concrete solutions for the application of international strategic management tools when developing strategies of the region's export activities, considering the Pskov Oblast as a case study.
Conclusions Multi-pronged export strategies of the Russian Federation constituent entities will ensure a long-term sustainable effect, namely strengthening the region's competitiveness in the world market by adapting its internal and external environment to internationalization requirements.

Keywords: regional policy, export performance, export strategy, export-oriented import substitution


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