Angelova O.Yu.Institute of Economics and Entrepreneurship of National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation email@example.com ORCID id: not available
Petrova O.V.Institute of Economics and Entrepreneurship of National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation firstname.lastname@example.org ORCID id: not available
Chep'yuk O.R.Institute of Economics and Entrepreneurship of National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation email@example.com ORCID id: not available
Subject This article explores the management practices and digital tools aimed at creating conditions for the involvement of residents in strategic planning and development of areas. Objectives The article aims to identify various factors contributing to the best implementation of managerial practices, especially among young people. Methods The study is based on the place branding theory developed by Ph. Kotler, S. Anholt, S. Rainisto, and adapted to the Russian peculiarities by D.V. Vizgalov. Results The article presents the results of the survey questionnaire among young people held within the framework of the Youth Projects Contest in Nizhny Novgorod. Transport and Ecology are the most promising areas in terms of changing the urban environment. Conclusions and Relevance The article positively assesses possibilities of interaction and cooperation between youth community and local administration in realization of territorial development projects. The research results can be helpful to further develop the place marketing theory and State and municipal management practice.
Keywords: development of area, urban environment, youth projects, coaching, project-oriented training
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