Angelova O.Yu.Institute of Economics and Entrepreneurship of National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation firstname.lastname@example.org ORCID id: not available
Petrova O.V.Institute of Economics and Entrepreneurship of National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation email@example.com ORCID id: not available
Chep'yuk O.R.Institute of Economics and Entrepreneurship of National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation firstname.lastname@example.org ORCID id: not available
Subject This article explores the management practices and digital tools aimed at creating conditions for the involvement of residents in strategic planning and development of areas. Objectives The article aims to identify various factors contributing to the best implementation of managerial practices, especially among young people. Methods The study is based on the place branding theory developed by Ph. Kotler, S. Anholt, S. Rainisto, and adapted to the Russian peculiarities by D.V. Vizgalov. Results The article presents the results of the survey questionnaire among young people held within the framework of the Youth Projects Contest in Nizhny Novgorod. Transport and Ecology are the most promising areas in terms of changing the urban environment. Conclusions and Relevance The article positively assesses possibilities of interaction and cooperation between youth community and local administration in realization of territorial development projects. The research results can be helpful to further develop the place marketing theory and State and municipal management practice.
Keywords: development of area, urban environment, youth projects, coaching, project-oriented training
Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. New York, Palgrave Macmillan, 2007, 147 p.
Ward S.V. Selling Places: The Marketing and Promotion of Towns and Cities, 1850–2000. London, Spon Press, 2004, 339 p.
Zenker S., Beckmann S.C. My Place Is Not Your Place – Different Place Brand Knowledge by Different Target Groups. Journal of Place Management and Development, 2013, vol. 6, iss. 1, рр. 6–17. URL: Link
Kotler Ph., Asplund C., Rein I., Haider D. Marketing mest. Privlechenie investitsii, predpriyatii, zhitelei i turistov v goroda, kommuny, regiony i strany Evropy [Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe]. St. Petersburg, Stockholm School of Economics Publ., 2005, 382 p.
Anokhin E.V. [The evolution of methods for the assessment of the Russian Federation territorial development (by the example of the assessment of the territorial development in the public administration system)]. Vestnik Chuvashskogo universiteta = Bulletin of Chuvash University, 2012, no. 4, pp. 314–321. URL: Link (In Russ.)
Vlaskina E.Ya. [Strategic planning on the municipal level: whim or necessity?]. EKO = ECO, 2016, vol. 46, no. 11, pp. 129–140. URL: Link (In Russ.)
Lapygin D.Yu. [The strategic objectives of the region development: the problem of consistency]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice, 2014, vol. 12, iss. 31, pp. 56–66. URL: Link (In Russ.)
Dus' Yu.P., Vlaskina E.Ya. [The inhabitant is always right, or How to involve the population in the management of territory development]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice,2018, vol. 16, iss. 4, pp. 612–623. (In Russ.) URL: Link
Bushueva L.I., Prosuzhikh A.A., Napalkov A.A. [Positioning of the region and the role of event marketing in regional positioning: The Komi Republic case study]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice,2018, vol. 16, iss. 1, pp. 68–82. (In Russ.) URL: Link
Angelova O.Yu., Dmitrieva E.M. [Multi-level concentric model of regional branding]. Ekonomika i predprinimatel'stvo = Journal of Economy and Entrepreneurship, 2015, vol. 9, no. 8, part 2, pp. 281–284. (In Russ.)
Stas' A. Novaya geral'dika. Kak strany, regiony i goroda sozdayut i razvivayut svoi brendy [New heraldry. How countries, regions and cities create and develop their brands]. Moscow, Gruppa IDT Publ., 2009, 206 p.
Frolov D.P., Matytsin D.E., Shamin Yu.V., Sishkov V.A. [Achievements and methodological problems of place marketing]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice,2011, vol. 9, iss. 35, pp. 38–41. URL: Link (In Russ.)
Demina M.G., Kravchenko V.S., Chep'yuk O.R. [Emotions in economic communication: from creative economy to esthetic capitalism]. Filosofiya khozyaistva = Philosophy of Economy, 2018, no. 4, pp. 70–81. URL: Link (In Russ.)
Neveikina N.V. [Factors of development of the region]. Uchenye zapiski Orlovskogo gosudarstvennogo universiteta. Seriya: Gumanitarnye i sotsial'nye nauki = Scientific Notes of Orel State University. Series Humanities and Social Sciences, 2014, vol. 1, no. 57, pp. 78–85. URL: Link (In Russ.)
Angelova O.Yu., Chep'yuk O.R., Bryandinskaya N.G. [Social entrepreneurship: synthesis of humanitarian and economic approaches]. Rossiiskii vneshneekonomicheskii vestnik = Russian Foreign Economic Journal, 2017, no. 9, pp. 105–114. URL: Link (In Russ.)